On October 17, at China International Motorcycle Trade Exhibition (CIMAmotor 2013) held in Chongqing, KTM held a ceremonious press conference announcing that the KTM brand was officially entering the Chinese market. At the KTM booth, popular models such as 1190 ADVENTURE, 1190 ADVENTURE R, RC8 R, 690 DUKE, 690 DUKE R, 200 DUKE, 390 DUKE, 350 EXC-F and FREERIDE 350 that are among the first batch introduced to China were all on display. “With the rapid economic development in China, China’s motorcycle market will see an increasing demand for high-end and personalised products. We believe that it is a great opportunity for KTM. We are very excited and have begun to plan and build KTM’s Chinese market with a long-term view”, said Mr. Hubert.

At CIMAmotor 2013, KTM’s senior management introduced the new model that is especially designed for the Chinese market - KTMR2R, and brought KTM’s well-recognised orange logo that is loved by motorcycle fans worldwide and the slogan “READY TO RACE” to China, presenting a passionate and energetic brand image to Chinese motorcycle fans.

As the strategic partner of KTM in the Chinese market, Mr. Lai Guogui, Chairman of Zhejiang CFMOTO Power Co., Ltd., stressed at the press conference that CFMOTO and KTM had a lot in common. “We both emphasise high-end, recreational and personalised products in brand positioning and advocate an active and healthy motorcycle lifestyle. It is because of the essential common points that we come together. In the future, we will cooperate with KTM in promoting races and events in China, bring original KTM products to Chinese customers and provide them with the true experience of high-performance products and better after-sale services brought by a world leading motorcycle brand. Meanwhile, to CFMOTO, we will learn KTM’s operation ideas through cooperation, trying to make contributions to the branding of China’s motorcycle market.