Coming in 2013 officially to China: http://www.husqvarna-motorcycles.com/en/
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Coming in 2013 officially to China: http://www.husqvarna-motorcycles.com/en/
Isn't Husky owned by BMW these days? What's your source? is there some mention in the Husky site? Is this part of a broader BMW-Motorrad strategy? As you know, they kind of bellied up with their previous strategy of handing the business to Chinese importers.
cheers!
Here's a recent Husqvarna press release that shows they do have something strategic afoot in "Asia" -- whatever that means.
cheers
Quote:
Changes in Husqvarna's Group Management21 December, 2012 08:30
Effective January 1, 2013, Husqvarna Group has decided to divide the business unit ‘Sales and Service Europe & Asia/Pacific’ into two new business units – ‘Sales and Service Europe’, and ‘Sales and Service Asia/Pacific’. Frida Norrbom Sams has been appointed Executive Vice President, Head of Sales and Service Europe and will become new member of Group Management.
The change will enable further concentrated efforts in the European region while at the same time putting a stronger focus on the growing markets in the Asia/Pacific region.
The change will not imply any changes in the external financial reporting, i.e. results will still be reported for the current business area Europe & Asia/Pacific.
Frida Norrbom Sams joined Husqvarna in 2011 and has broad experience from sales and business leadership on a global and a European level as well as in the Nordic region. Most recently, she has held the position as Vice President for the Nordic and Baltic regions within Sales and Service Europe & Asia/Pacific.
“Frida has deep knowledge of the different markets where we operate, which make her ideal for driving sales in the European region,” says Hans Linnarson, President and CEO of Husqvarna Group.
Hans Linnarson, President and CEO of Husqvarna Group, will be Acting Head of Sales and Service Asia/Pacific.
Never mind my previous post. That seems to be the rump portion of Husqvarna that was not purchased by BMW, and makes chain saws and sewing machines. Maybe not even sewing machines any more.
Sigh.
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Originally Posted by euphonius
Yes
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Originally Posted by euphonius
Let's just say a very reliable one for the time being....
YesQuote:
Originally Posted by euphonius
just wait and see 2013 developments, trust me.Quote:
Originally Posted by euphonius
BMW sales are up 10.4% over previous years as of November, Husqvarna delivered more unit to dealers YTD actually nearly 20% more then they did in 2011.
https://www.press.bmwgroup.com/press...tem=node__6628
Literality sales and delivery to dealers are not the same, HD was sued in 2008 by its dealers for accounting for delivery to dealers as sales. That change in accounting raised stock values and destroyed the value of dealers inventory which was not selling. They settled and under a gag order, I suspect they gave back profits to dealers, that had to cut prices to clear inventory.
Husqvarna is holding excess inventory over last year, rumor is they are off by as much as 12% in sales.
They will likely send that inventory to Asia and to existing BMW dealers in China?
How many Chinese are going to purchase a TE,TXC or TC.Come on.:lol8:Quote:
Originally Posted by MJH
They will most likely send there excess 2012 stock to Australia again.Great. Cheap TXC's again.
I think they may send the new street bikes, I think that they are trying to extend the brand into street bikes.
I think the sales of the Street bikes Nuda, Strada and Terra are slow.
I believe they target a primary market and then have secondary markets they ship to in case the demand does not meet production in the primary target markets, they do that because if the demand is good in the primary market they will not run out, if it is not then excess flows into the secondary market.
China is good to sell into, limited supply brings higher prices. I read that excess inventory of luxury cars BMW, Mercedes etc are being shipped to China, sales are languishing in Europe.
MJH Do you think BMW/Husqvarna are going to go to the trouble,expense and process of getting a limited number of Husqvarna street bikes homologated for the Chinese market.
The rich Chinese want name brands.The average rich spoilt son of a cadre would never have heard of Husqvarna and if by some remote chance he had it would be a dirt bike that he associated the Husqvarna brand with.
The average rich spoilt son of a cadre don't ride dirt bikes.A BMW would be to per see for them.
I agree.Quote:
Originally Posted by Damo
I'm not saying I'm a genius of marketing in China, however I would suspect that if you got the most expensive overweight BMW touring motorcycle like a K-1600 added every extra you could and then anodized it red and gold and called it a 'special edition' and charged double for it you might make a heap load more money than trying to sell Husqvarna road bikes.
Alas in China the most expensive is nearly always considered 'the best'.
They are running discounts on the inventory in the USA, $750-1500 off list prices, they also have three street legal offerings beside the TR650, which are basically GS650’s in a different form.
http://heroesridehuskys.com/pages/12promo-oct-dec.html
Husqvarna are running discounts on 2012 stock in Australia now have been for a couple of months so is Yamaha,Suzuki,Kawasaki etc etc.Quote:
Originally Posted by MJH
Australia got USA excess 2010 Husqvarna TXC stock(they only need recreational rego in some states here)
Most companies want to clear excess 2012 stock.It has been a tough few years for business around the world.The USA imperturbably.
What's your point.
They do not stock transfers, that would defeat the goal of being profitable. They redirect production to markets that can sell it, they discount inventory were it is when they see it is not selling they offer factory to dealer incentives to move it, then curtail the future production that is sent to that market.
They have secondary markets that do not get any allocations, they only get an allocation if the primary markets are not performing, on forecasts.
China will not, if they do at all get 2012 models, they will get 2013 production that would have ordinarily went to other markets.
A good example is the GW250 Suzuki, if you see in come in late to a market then it could mean it is not selling well in the market it was first introduced in, they do have productions runs that build to orders, they are set up to produce set numbers consistently, its not as if they just make less or can make more.
Husqvarna being sold to KTM?
http://www.motorcyclenews.com/MCN/Ne...ampaign=widget
The Baja does not need to be a 650, they can put the 200cc in it they make in India.
http://1.bp.blogspot.com/-VLOa-0ykrE...ma-2012-04.jpg
Maybe I am wrong but I think that bike would sell like crazy in India and 125cc would have similar sales in Europe?
Dear MJH, many thanks for posting that quote from KTM CEO Stefan Pierer in an interview with an Indian business reporter. Although the interview is mainly about India, not China, it's definitely worth reading for anyone who cares about China bikes.
The full interview with Pierer showcases how India's top manufacturers -- in this case Bajaj, which owns 47 percent of KTM -- are so much more integrated with the global market than China's brands, which continue to hunker down behind China's intellectual property and market firewalls. It's hard to imagine a Chinese journalist having such a sophisticated and knowledgeable conversation with Pierer or any other international motorsport CEO.
Pierer's comments about Bajaj's alliance with Kawasaki are particularly insightful.
All the walls that China builds around itself just make it more and more stupid and detached from reality.
sigh
I wonder if KTM will peruse production of the retro styled bikes that are currently in prototype?
I wonder how they will address the integrated BMW engine, the 650 is Chinese manufactured.
I think they could drop the 650 single and go in the direction of the Baja and Moab With engines they have or develop for the bikes, the 650 is not ideal and certainly not of any benefit in India’s markets.
The next bikes from KTM are street race bikes, 200cc and 390cc that is the displacement I would like to see in these retro Husqvarna.
MOAB
http://file1.bobaedream.co.kr/multi_...concept-02.jpg
BMW had a great idea with these, the Baja as a dual sport and also the MOAB as a Motard, it needs lights. But the 650 only offered marginal cost reduction and no access to China to speak of, so in India these designs can come to life and have access to more markets. But they have to lower retail prices to get more market share.
They have to compete with Honda and Kawasaki and what is comming out their operations in Thailand.
KTM is advertising the Duke 200 in Mexico but without a price….her is some feed back on what they feel the prices should be and what they believe they may end up selling for.
http://www.motociclismoonline.com.mx...ra-m%C3%A9xico
Basically KTM-BAJAJ could develop a line of bikes with the same engines as the DUKE line and offer those in the retro stylized bikes as Husqvarna. So that is a 125cc, 200cc, 390cc and 690cc, but the 690 today in the USA seems to not be selling well with a near 10k price tag, its not made in India.
The 125cc has to be under 4k
200cc under 5k
390cc under 7k
690cc under 9k
They may be able to attain that with adding in higher volume sales on the lowered prices?
I understand that KTM enjoys being an industry leader and sets prices high because people really do like what they offer but the 10k 690 is simply not selling, if it is placed at lower price point and set next to lesser more affordable offering it then conjures more interest and becomes an eventual upgrade to those entering the market with the lesser cc bikes, they become an item on a wish list. They pay off the lesser bike and then sell it and use the resale equity towards the next model.
This same method could be used on the Husqvarna and that brand could add in its own engines and in ultra light dual sports and motards that have less aggressive styles then the DUKEs, more traditional looking more or less retro modern, like the Moab and Baja.
I would not assume that the 125cc Duke would not sell in the USA, if priced under $4,000.00 it would get some interests from first time buyers/learners and commuters that want to make a statement. The 15hp 125cc would move through the city street and traffic just fine.
Interesting article from the summer of 2012, it seems BMW has been reviewing the motorcycle manufacturing in India.
Some bits I gleaned from the article:
TVS builds their engines in a clean room, that is pressurized to keep out dust.
VW evidently according to this article own the rights to DKW, but they do not have a low cost production partner with small displacement engines already in production, they have Ducati engineers, but something tells me that they may be to pious to embrace developing affordable products? WHY because the developing markets are expanding and KTM is proving its profitable. But they have to protect brand equity and having the rights to old brands offer and opportunity for resurrection.
But here is the thing entry level and recognized brand names work well for everyone if done diligently.
Hero is number one, Bajaj second and TVS third, in unit sales.
Bajaj is already affiliated with KTM, they actually own 47% of KTM.
Hero is independent and TVS is being courted by BMW.
Triumph is developing a single, they are setting up an assembly plant in India.
If BMW sold Husqvarna then will they still have potential with TVS?
BMW did not sell to KTM they sold to the CEO of KTM? That seems so odd to me, KTM is publicly traded. Its CEO now owns his own motorcycle company? Also in the article it states that TVS has switched its racing engines to Husqvarna from KTM.
I think Pierer cannot stay CEO of KTM, how can he it seems like huge conflict of interest?
I think it be a real mixed up world that allows a CEO to own a competitive brand, I think Pierer will head Husquvarna and also own it, but in that have ties to BMW and likely is going to be working with TVS? The reason for Kawaski at the table is Loncin and the 650 production center?
Doubt it now http://www.asphaltandrubber.com/news...rouble-varese/Quote:
Originally Posted by TB-Racing
Gee could have BMW stuffed it any worse.