Ural Motorcycle says sales up 30 percent for 2012

Date: Jan 29, 2013
Author: Dennis Johnson
Source: dealernews.com

Attachment 10081

REDMOND, Wash. - Ural Motorcycles new unit sales were up more than 30 percent for 2012, pushing the Russian sidecar motorcycle company past a previous record set in 2006. The company reports that its limited edition Ural Yamal and a unique marketing effort helped set the record sales numbers. The positive growth comes on the heel of two other consecutive years of sales increases in 2010 and 2011.
“We fell really hard in 2009, maybe harder than others in the industry. So it’s very reaffirming to surpass our biggest number. Next year’s goal is the same, 30 percent sales growth or die trying," says Madina Merzhoeva, VP of the company’s North American distribution arm. “Our small team is ready to take on the challenge. If we can manage to do that every year for the next few years, we might outsell some big names."


Ural’s year-end limited edition releases have been key contributors to Q4 sales numbers. The 2012 limited edition release, the Ural Yamal — based on a Russian Icebreaker — was a sales hit. The Ural Yamal came with a paddle and satirical instructions on how to survive a water hazard. The 50-bike production run sold out in seven days, Ural explains.
Not all improvements to the 2012 numbers were outward facing. The company was able to reinvest and make considerable production improvements at the factory, Ural says in a press release. The company also established a relationship with Siemens and improved their powder coating facilities. In the U.S., a consolidation and relocation of the parts department lead to tighter inventory control and quicker delivery times to dealers. It was reported.
Moving in 2013, Ural has plans to further expand in to key metro markets, improve international distribution and launch several collaborative projects.

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Originally Posted by bikerdoc

The Ural Yamal came with a paddle and satirical instructions on how to survive a water hazard.

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Here it is:

http://hellforleathermagazine.com/wp...2/11/oarz1.jpg

:icon10:

I hope for them this is not published any way in the US. Just remembered the hot coffee at McDonald and the following lawsuit

Here is link for that case if anyone is interested, though you probably are not allowed to read it in china.
http://en.wikipedia.org/wiki/Liebeck...;s_Restaurants

http://blog.tclmd.com/right-to-jury-...ma-and-beyond/

Here is their international website, its interesting that the Solo sell for less in the USA then it sells for in Russia, about $300.00 less.
http://www.ural.com/

They seem pretty organized, the budget side car sells for $13,000.00 in Europe and they look to have dealers in most countries.
http://www.ural.cc/index.php?en_dealers

MMZ (ММЗ) or Moskovskiy Mototsikletniy Zavod (Московский Мотоциклетный Завод) was a motorcycle manufacturer, based inMoscow. It commenced operations in 1941 building the M-72, a Soviet licensed copy of the BMW R71. With the German Invasion of the Soviet Union, the plant was transferred east to the town of Irbit in the Ural region. The new plant was known as "IMZ" (ИМЗ) or Irbitskiy Mototsikletniy Zavod (Ирбитский Мотоциклетный Завод).
In 1946, the Moscow plant was re-established to manufacture the M-1A Moskva, (the DKWRT 125 taken as war reparations). In 1951 the plant was relocated to MMVZ (ММВЗ) or Minsk Motovelo Zavod (Минский Мотовелозавод) in what is now Belarus.

These are Ural IMZ and Minsk, they are the only remaining manufacturers of motorcycles in the what is Russia and Belarus. If anyone has more information about other remaining production I would like to know about it.

How many of these sidecars are they manufacturing annually? What about dollar (or ruble) figures? And what are their sales numbers? A 30% increase is not very interesting if the base is only a couple of hundred bikes. They did 50 bikes in this special fourth-quarter joke production run -- but perhaps that was total production for the quarter, implying only 200 bikes in the year. That's probably on a par with Jialing's JH600B sidecar, not counting those sold to China's military and police. Any real number?

cheers

post #16 http://www.mychinamoto.com/forums/sh...hanghai)/page2

the JM asking price is around 250000RMB and thats just for the Urinal bike....
they had a camo one still in the shop yesterday evening hidden in the corner under the staircase....

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Originally Posted by euphonius

How many of these sidecars are they manufacturing annually? What about dollar (or ruble) figures? And what are their sales numbers? A 30% increase is not very interesting if the base is only a couple of hundred bikes. They did 50 bikes in this special fourth-quarter joke production run -- but perhaps that was total production for the quarter, implying only 200 bikes in the year. That's probably on a par with Jialing's JH600B sidecar, not counting those sold to China's military and police. Any real number? cheers

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The lowest priced offering is about $8,000.00, that being the Solo, without the side car.
The side car versions are 12-14k in the USA.

I do not know the sales number but it likely is 70 went to 100 for the 30% increase, maybe at a higher level, but they are not selling 1000's that is for sure.

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Originally Posted by MJH

...it likely is 70 went to 100 for the 30% increase...

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Say, MJH, who taught you percentages? Stakhanov? :naughty:

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Originally Posted by euphonius

Say, MJH, who taught you percentages? Stakhanov? :naughty:

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LOL :lol8:

If you sold 70 last year and then sold 100 this year then that is a 30% increase.
or 140 went to 200 or at a higher starting number they gained 30%.

Considering that the article stated that 50 units of special edition that they sold represented the majority of the 30% increase in sales for 2012, then the actual sales for 2012 could be between 167 and 330? Because selling 60 more then last year would be 30% of 200. Could also be more depending on what is the actual ratio of the majority, they say 50 units were the majority of the sales. It could be less then 99 units as a increase, because over 99 would have an equal amount of units sold, that were not a special edition.

The most they could have sold in 2012 was 330 units or 99/30% more then last year. If the 50 special editions were the majority of the 2012 sales, then as many as 49 were other models.

Wiki
"During the war a motorcycle-manufacturing plant was moved here from Moscow. For more than fifty years, over three million motorcycles had been produced here. The factory now produces only two thousand motorcycles a year, most of which are for export. In the Soviet times, however, hundreds of thousands were produced. Today it produces different types of motorcycles and spare parts for them, specializing in heavy motorcycles with sidecars."

History of the Brand.

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Originally Posted by MJH

If you sold 70 last year and then sold 100 this year then that is a 30% increase.
or 140 went to 200 or at a higher starting number they gained 30%.

...

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Ummm, no. If you sold 70 last year and 100 this year it's a 42.85% increase. If you sold 100 last year and 70 this year, it's a 30% decrease. Lies, damned lies, and statistics.

But in any case, I don't expect Ural are selling these steeds in four figure quantities.

Quote:

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Originally Posted by euphonius

Ummm, no. If you sold 70 last year and 100 this year it's a 42.85% increase. If you sold 100 last year and 70 this year, it's a 30% decrease. Lies, damned lies, and statistics.

But in any case, I don't expect Ural are selling these steeds in four figure quantities.

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LOL your right 100/70=1.4285

http://www.youtube.com/watch?v=sp5M9K3wZcY

i don`t think that Ural motorcycles now popular in my country, price is very high. So most their products selling in Europe. Well knowed their engine, 20 years ago all called - DISASTER.