The US Market…

The US market consist of fifty states and within each is a government agencies that regulates both the licensing of dealers and also the registration of vehicles.

Every dealer exists within a ZIP code and every registered motorcycle is registered within a specific ZIP code.

Before a distributor approaches any dealer they really should have a detailed list of what was sold by ZIP code for that geographic region that any specific dealer operates within.

The registrations occur annually and within that includes the make model and year, the details are actually embedded in the VIN but it is also listed on all registrations.

Utilizing ZIP code maps a list could be generated for any defined specific area and summarized by make and model. Presented to a dealer that would be a detailed report of what sold in their section of the total market.

Doing that year in and year out allows for a professional distributor to define market trends, doing that allows them to strategically place products into the correct markets.

The US is a patch work of polygons, each represented as a zip code, the shape of which is defined by map coordinates, basically dots forming lines around an unevenly shaped object.

One polygon is the top rated in sales for the nation, then surrounding it is adjacent polygons, these collectively form a market area. The actual sales defines the markets reach into adjacent areas, it would be a in miles around the center, that being a dealer or dealers as an epicenter.

So in that the highest sales areas are self defining, they form regional sales in rankings. Obviously the primary target areas would be the epicenters of the highest sales.

Knowing this is strategically important and empowering at multiple functional levels. For example it aides in accessing capital for investing. It also aides in establishing distribution centers for efficient management of logistics.

Getting that data would not be too difficult, after acquiring it the subsequent controlling of it requires a certain skill set though. Acquiring the data is about addressing each states bureaucracy. The actual data will ultimately come through contact with a states information systems staff, so in that the approach should be from the top down. That being you ideally want the request made by a higher up on your behalf. That’s actually the only way to get to it, that’s because you cannot see the information staff, but they know who internally manages that data. So you request the information from an executive/director, then they should relegate the request to a subordinate. If you do not get what you ask for then familiarity with this law aides in the endeavor.

Doing that or managing that, is relatively challenging in degrees, relativity to the ability of any given individual to get what that given individual wants, obviously that is an ability and one that not everyone posses.

Having that data, organized, is in itself marketable, it is sell-able market data.

If you are offering something that does not typically sell well in a market, then that venture requires advertising and pricing that actually has to change the historic behavior in a market. Doing that has to be managed professionally, market behaviors are entrenched in convention. Once the market begins to change that demonstrates a trend and if the data is monitored you can actually see that trend. If your really good you can actually instigate and feed the trend.

However if the instigation is done ineffectively…it then is nothing more then a fad. A fad is a short lived upswing, trends can be positive (upward) or negative (downward). The historic trends in the USA are too that of bigger and more expensive and reversing that or at least part of that is possible, but not something that can be done haphazardly.

Global motorcycle production...80 million units a year.