They need some real proven R&D. Get 10 to 50, lend them out to experienced riders, send them out around the world to potential markets sign them up to non-disclosure for a few months, iron out any issues and generate some favorable word of mouth publicity and have them as demo bikes. Of course this doesn't happen. What does is companies desperate to fill containers and make money whilst brainwashing themselves that they are wonderful, whereas everyone else remains unconvinced.