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#1 the Commercial that Made Taiwan Cry08-17-2011, 02:02 PM
Resourse taken from Here
Its the video that brought throngs of Taiwanese viewers to tears in just three minutes. In one month, its been viewed more than a million times on YouTube.
The video? A commercial for TC Bank that tells the story of five elderly men, averaging age 83, who decide to go on a 13-day motorcycle ride through Taiwan. The hook? Its based on a real story.
The commercial, called Dream Rangers, is the third in a series for TC Bank, all of which feature heart-warming stories based on true occurrences. Last year, it featured the story of a mother who didnt speak English and traveled across four countries to see her daughter. The year before, it was about a school principal who worked with a group of choir kids. The commercials are aired on only in Taiwan.
Its important that this be a story thats happened in the real world, says Jennifer Hu, Ogilvy & Mathers creative director, who conceived of the idea.
Ms. Hu says that in Asia, particularly, tear-jerking stories are especially effective and memorable compared with Western societies that favor more humorous or action-packed topics. Only a few viewer comments on YouTube expressed concerns that the story was somehow lessened because it is an ad for a bank. Multiple commenters defended the video and said it inspired them to make the most of their lives. The video has close to 4,000 likes and fewer than 20 dislikes.
But just how close to the truth is the ad? Scene looked behind the scenes and discovered there was indeed a team of members from the elderly society Hong Dao Lao Ren Ji Jing Hui that went on a 13-day motorcycle tour of Taiwan three years ago. But the actual group totaled more than 10 people, including two women, not just the five men in the commercial.
Of the five characters in the video (all of whom were actors) the leader of the groupwho declares as he hits a table, Lets go ride motorcycles!was based on a real man, who died before the commercial aired. Also real is the story of the man who carried his wifes photograph with him on the bike tour. As for the old man who had trouble hearing? That was an addition from the advertising house.
The actors, the youngest of which was 79 years old, were on set for three full days of shooting. Ambulances were on stand by at all hours; only three of the actors had a riding license and knew how to operate a motorcycle. Ogilvy & Mather didnt disclose the cost of the commercial.
One actor brought his girlfriend, who was only in her 20s, laughs Ms. Hu. And others had their whole families, with multiple generations, standing in the sidelines for support.
Ms. Hu is already back to the drawing board for TC Banks next commercial, to be launched in 2012. She says that she has more than 100 real-life stories that she has kept in reserve. You know what they saymaking a sequel is always tougher, she says.Gardo northern NJ/NYC
CCW tha Heist tha Widow
CCW tha Misfit (tha Wraith)
50 State legal and Worldwide
CCW Heist Riders
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#2 Re: the Commercial that Made Taiwan Cry
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#3 Re: the Commercial that Made Taiwan Cry08-17-2011, 03:46 PM
Ahhh before my time on the boards, sorry for the Dupe
Gardo northern NJ/NYC
CCW tha Heist tha Widow
CCW tha Misfit (tha Wraith)
50 State legal and Worldwide
CCW Heist Riders
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#4 Re: the Commercial that Made Taiwan Cry08-18-2011, 12:09 AM
That TC Bank ad is great. I never tire of seeing it.
Just this week, there has been a new viral ad (Thai) making the rounds, and making most Chinese viewers cry their eyes out (apparently that is the reason for its popularity). Not bike related, except that it challenges the "tough skin" of most bikers.
Here is the ad on Youtube (with English subtitle) ...
http://youtu.be/qZMX6H6YY1M
and here is an article with a Youku link (with Chinese subtitles) ...
http://www.chinasmack.com/2011/video...izens-cry.html
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#5 Re: the Commercial that Made Taiwan Cry
- Join Date
- Dec 2009
- Location
- mostly Shanghai, sometimes northern California
- Posts
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08-18-2011, 02:48 AMThanks for reposting Gardo. No crime in sharing something as powerful as that bank ad. I didn't read the WSJ story, which I assume discloses the backstory -- that this was based on a true story. And the earlier thread does show, in crappy video, the oldsters who inspired it.
I hope one of these days, many years hence, that will be us! By then New Jersey might be a province of China...
cheers!jkp
Shanghai
2010 JH600 "Merkin Muffley" (in Shanghai)
2000 KLR650 "Feezer Ablanalp" (in California)
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#6 Re: the Commercial that Made Taiwan Cry
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#7 Re: the Commercial that Made Taiwan Cry10-31-2012, 10:52 AM
The movie's theme song
Video's lyrics is in std morden chinese
Tried my best to re-written it in correct manner http://en.wikipedia.org/wiki/Written...ese_characters by listening it again & again.
聽著天邊兮風啊吹啊吹
吹來吹去吹甲我兮心肝底
咧這個撩亂繁華兮世界
好佳哉有汝陪我走一逝
看著天邊兮月娘仔掛佇遐
騎車行到?半屏山
袂記得艱苦了一世儂
只想講看著明仔載兮日頭赤炎炎
Oh Hey
風雨我毋驚
Oh Hey
路歹行嘛愛行
Oh Hey
日頭欲落山
Oh Hey
有汝來做伴
袂記得已經艱苦落規世儂
只想講去看著明仔載兮日頭赤炎炎
Oh Hey
告別了飄撇兮青春
我陪汝走天涯
為怎樣我兮心內猶原酸酸
我所愛兮儂
汝佇佗位
天邊兮白雲啊
汝毋通笑我憨
汝有佇個夢中共我講
我所愛兮人佇前方
聽著天邊兮風啊吹啊吹
吹來吹去吹甲我兮心肝底
??艱苦了一世儂
只想講欲看著明仔載兮日頭赤炎炎Last edited by humanbeing; 10-31-2012 at 11:13 AM.
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