Thread: The US Market
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#1 The US Market01-04-2012, 04:46 PM
The US market consist of fifty states and within each is a government agencies that regulates both the licensing of dealers and also the registration of vehicles.
Every dealer exists within a ZIP code and every registered motorcycle is registered within a specific ZIP code.
Before a distributor approaches any dealer they really should have a detailed list of what was sold by ZIP code for that geographic region that any specific dealer operates within.
The registrations occur annually and within that includes the make model and year, the details are actually embedded in the VIN but it is also listed on all registrations.
Utilizing ZIP code maps a list could be generated for any defined specific area and summarized by make and model. Presented to a dealer that would be a detailed report of what sold in their section of the total market.
Doing that year in and year out allows for a professional distributor to define market trends, doing that allows them to strategically place products into the correct markets.
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