I keep repeating myself, but it is worth repeating, they really do need to simply refine the products and the process that brings them to the market.




I really believe that products need to be presented with some consistency, to avoid being bland as in if all the bikes are black that is boring, but if you want to have a trademark color that has to be consistently offered, it has some sort of effect on consumers. It is not like a Jedi mind trick or anything it just establishes an identifying characteristics, that establishes a sense of consistency in the minds of consumers.


Different but a common trait or color scheme holds them in a line.