Thread: Lifan Manufacturer Links
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#11 Re: Lifan Manufacturer Links
- Join Date
- Jan 2010
- Posts
- 128
01-28-2010, 05:11 PMIt needs a pull system, not a push.
Dealer are established after the sale not to sell to, dealers become service centers.
This only works for low cost entry level bikes under $3K most under $2K that would be a credit card purchase. Low or no interest financing to set payments up at the point of purchase, even insurance.
The customer are young people that are looking for a first bike, cheap and stylish fun to ride. Not for the highway or interstate, for riding around town. Most get bored and then want something larger and more powerful. Then that decision and what to buy weighs heavy on what they experienced with the intial product, if the next bike is the bigger and faster then they will buy the same brand if they had good luck with it.
The starter bike can be resold if it was well made and maintained, that’s resale if high gets applied to the next level bike. If it fell part and or is considered worthless, then why would they stay with that brand. Tracking the VINS and even reselling activity demonstrates reselling values. What are they deprecating at 50% annually? How long do they last? These are all real metric that modern technology can track.
The key is that of the use of codes and relational databases, activity driven basically process driven.Last edited by Oengus; 02-07-2010 at 04:26 PM.
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