Another great post, MJH. Companies like Loncin and Jialing have deep pockets nowadays, and great resources to work with. They can even partner up with the likes of BMW and AVL and many others. Yet, ironically, they have barely any idea how to make a motorcycle that anybody wants. They think, "If I have a BMW power plant" or "If I work with an Austrian designer" they world will beat a path to their door. But in fact none of that matters at all if they have zero understanding of their (potential) customers and what they need and want.

It's a bit like building a ball park in a remote corn field. No, they won't come. Not many, anyway. Except maybe those people who are near enough by that the cost of giving the benefit of the doubt is not great. Like buying a JH600 in China because it costs only 30k RMB compared to 180-220 RMB for "comparable" imported bikes. Except that they of course are not comparable.

Helllloooooooo Loncin! Helllllllooooo Jialing! Your (would-be) customers are pleading to have you get to know them!

cheers