Thread: Bashan BS200GY-18
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#11 Re: Bashan BS200GY-18
04-29-2014, 03:33 PM
My suggestion would be for BMS to merge with SSR and develop betters combined distribution systems and partners. They could combine and in that improve on branding and related marketing, documentation and parts support.
I am fairly certain that the industry and consumers have some trouble-transcending ego, in that they actually are counter progressive. Moving to the top, is about leading following or getting out of the way, climbing up requires making friends and enemies. There are too many players and for the wrong reasons.
The number one seller of scooters in the USA is ZHEN and they are selling through multiple brands and they need to combine that stream into one system. These entities that represent them separately are really just warehouses. They need to be dispersed regionally, and then in that linked through a single website that represents the manufacturer's brand name.
Then inventory gets dispersed across the total market and consumers buy through one interface online that sends the order to who is holding the closest inventory. There is no need for all these website stores; only one website is needed.
The existing distribution as it is will be negotiated for the rights to sales for defined geographic areas with franchise licenses. Then those will get the sales for the region they have the rights to. In that they can and will get the exclusive rights to others brands as offerings from a network of production centers in China. The system based on the use of VIN numbers and also Zip codes, the inventory allocated into the network and the right to sales and profits based on the location as a set of continuous zip codes. It is the only way as in that a brick and mortar dealer gets the rights to sales in their local market, even if the inventory is not in their store. However the margins for them lowered and do to them not holding the correct inventory to meet demand. In that over time forecasting models feed the inventory levels and the sellers are either warehouses or actual regional dealers.
The problem is that teaming on the market is currently undercutting in the market. The change is inevitable over time, however time goes on forever. I image the remaining production will be different in the end; the remaining will not be copies they will be unique designs that are exclusive and protected in the markets. Not about offering cheaper copies but more about the efficiency and also about doing it all correctly.Last edited by MJH; 04-29-2014 at 08:50 PM.
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