The positive: He seems to be riding a CB250 or something much like it, maybe a modified 1975 model. A logical cool bike witch is not silly or overstated like some R1 or Fat-Boy. Also that rock music and motorcycling are suggesting ideas of freedom to younger generations of Chinese people. This is good for motorcycle lovers like us.

The Negative: I'm deeply cynical about Hanhan. OK, so I know that to make any kind of money motor racing in the UK you need to pay huge amounts of money to get up to senior formulas that have TV coverage and advertising. The Chinese race scene is tiny compared to the UK race scene, yet I'm supposed to believe that this guy is a former 'professional' racing driver. If by 'professional' we mean 'daddy paid me to go racing with mediocre success'. Like the ad, rocking but not too hard, pushing the boundaries gently, how far he can push 'grandma' before she has a grumpy day seems to be decided by a group of advisers.