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#4 Re: India's Hero considers acquisition of Ducati
03-07-2012, 06:16 PM
Ducati was removed from the Milan stock exchange in 2008,then acquired by a private equity group, it is very heavy in debt.
This rumor actually made Hero stocks fall in value, that is because acquiring a manufacturer that is not profitable will drag down earnings per share.
There is really no value in Ducati to AMG or Volkswagen, the company would only have value in that of the emerging markets. Markets that can capitalize on the brand by introducing domestically made models under it. Then also in selling those internationally as well. The core Italian operations cannot be dismantled or moved it would destroy the brand name, they do know that. For example Qianjiang did not believe that they could get away with moving the Benelli operations to China. They do not buy the intrinsic value to destroy it
If you are a Ducati fan and believe that them being acquired and then subsequently capitalized by an Indian corporation is bad and believe that a German auto company would be a better suitor, could not be any more wrong.
If Ducati goes up for auction, they will sell to the highest or only bidder, the Chinese are likely to come to the table
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