Hum me hai hero

[euphonius]

Hero Honda is now Hero Moto Corp.

For anyone curious about the title of this thread, go back and look at the immensely enjoyable YouTube Video in the first post, which I've linked in this post. This is not only really beautiful lifestyle advertising; it also demonstrates the enormous psychosocial distance between India and China. Imagine a lifestyle ad in China that celebrates the role of the motorcycle in everyday scenes of daily life!! Scooters and motorcycles are definitely used that way in China, but industry and government and the state-run media seem to be collectively so ashamed by this idea that they pretend that the motorcycle as a blessing of daily life doesn't even exist.

Sad. Or have I missed something?

euphonius