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#2 Re: BMW Motorrads First Asian Production Base AnnouncedSenior C-Moto Guru
- Join Date
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12-09-2013, 03:14 PM
Interesting, and thanks for posting. Though the story strongly implies that these Thai-assembled bikes are just for the Thai market, surely the sale of just 320 bikes in the first nine months of 2013 would not justify this move. Surely they'll ramp this up and supply the rest of Asia, and presumably will get the same low-duty preferred treatment for China that Triumph seems to have pioneered.Stephan Schaller, head of BMW Motorrad, the German company’s motorcycle unit, said deliveries of the locally assembled F800R, its mid-sized model, in the Thai market would start through its dealership network next quarter.
What also makes this interesting is the choice NOT to produce in China. This speaks volumes about the relative toxicity of the China market for motorcycles, and increasingly for export manufacturing. The big engine co-production deal with Loncin seems to have gone nowhere fast. International players are starting to look to friendlier, safer and fairer locations for products with high intellectual property quotients. People are sick of having their technology purloined (a fancy word for stolen) by their manufacturing partners. I'd be interested to see how happy BMW is with their knockdown kit coproduction of 3- and 5-series sedans up in Shenyang or wherever.
Berlin? Don't they mean Munich? Or perhaps Bayern? All those boxers are made in BERLIN??BMW had produced motorcycles only in Berlin for a long time until three years ago when it started production in Brazil. Thailand has become the third site.
euphoniusjkp
Shanghai
2010 JH600 "Merkin Muffley" (in Shanghai)
2000 KLR650 "Feezer Ablanalp" (in California)
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