Thread: New Yingang Motorcycles
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#5 Re: New Yingang Motorcycles
04-10-2012, 01:16 AM
There are serious problems with Chinese companies, alas motorcycle manufacturers suffer from the worst excesses, hi tech computing and cell-phone manufacturers have the least problems.
These problems are essentially culturally definable to mainland China.........
-Cultural problem that many businesses are at least partially government owned, therefore trying to please party bosses, not customers (Jialing).
-Cultural problem that many businesses are at least partially government owned, therefore customers are not inclined to complain as much as they would if foreign imported goods fall below expectations.
-Profit motive is very strong and there is a massive temptation to cut costs using substandard metals and parts in manufacture, shoving bikes out the door with little or no QC to fill orders.
-Profit motive is very strong and there is a massive temptation not to R&D products properly.
-Motorcycles are seen as low and unimportant, many technicians aren't well trained and the industry has few innovators, and can't attract good engineers.
-Mainland Chinese tendency to sweep problems 'under the carpet' or 'bury their head in the sand', rather than apologizing for mistakes or defects (face saving)(Jialing).
-A massive population gives companies the impression that customer satisfaction doesn't matter because another customer will be along soon, so customer service is a low priority.
-Some Chinese companies think that they can buy a good reputation, positive reviews, good will and product interest.
How can a Chinese company reassure customers that a new technology such as EFI works on their bikes? Do the one thing they don't want to.....spend money and pay for a specialist company to help them develop the technology for their bikes and publicize the fact. Jialing did exactly that, but still managed to fail.
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